{"product_id":"9781533247117","title":"Catering from A to Z","description":"\u003cp\u003eCatering can be a difficult and complicated industry to navigate. Often, there are no standardized procedures or documentation that give a business a strong foundation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCyrill Pogodin, an internationally acclaimed catering consultant, noticed the same mistakes kept surfacing in different catering companies. He realized the source of the problem is often management being so focused on the next event that they lose sight of the bigger picture. Whether you are just starting out or are an experienced caterer, Pogodin's guide will show you how to keep your long-term goals in mind and teach you how to do the following:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eunderstand the structure of traditional catering companies \u003c\/li\u003e\n\u003cli\u003eidentify your company's strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003ecreate support documentation to promote service standards\u003c\/li\u003e\n\u003cli\u003edevelop a quality-control system\u003c\/li\u003e\n\u003cli\u003epromote your company\u003c\/li\u003e\n\u003cli\u003eorganize testing events\u003c\/li\u003e\n\u003cli\u003eplan a unique menu\u003c\/li\u003e\n\u003cli\u003epurchase equipment\u003c\/li\u003e\n\u003cli\u003ework with a personnel database to organize hourly employees\u003c\/li\u003e\n\u003cli\u003ecater large-scale events \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003ePogodin's advice will give you the tools to build a stable and successful business that your clients can consistently count on. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"CreateSpace Publishing","offers":[{"title":"Default Title","offer_id":47030031450352,"sku":"9781533247117","price":12.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781533247117_p0.jpg?v=1763744592","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781533247117","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}