{"product_id":"9781541788237","title":"The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream","description":"\u003cbr\u003e\u003cb\u003eA \u003ci\u003eWashington Post\u003c\/i\u003e Bestseller\u003c\/b\u003e \u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e\u003cb\u003eWinner of the 2017 Axiom Business Book Award in Business Technology\u003c\/b\u003e \u003cp\u003eAmy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. \u003ci\u003eThe Signals Are Talking\u003c\/i\u003e reveals a systemic way of evaluating new ideas bubbling up on the horizon-distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments-especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream-that have long-term consequence for tomorrow.\u003c\/p\u003e\u003cp\u003eWith the methodology developed in \u003ci\u003eThe Signals Are Talking\u003c\/i\u003e, we learn how to think like a futurist and answer vitally important questions: How will a technology-like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things-affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think-and how should we prepare for it now?\u003c\/p\u003e\u003cp\u003eMost importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come-challenging us to create our own preferred futures.\u003cbr\u003e\u003c\/p\u003e","brand":"PublicAffairs","offers":[{"title":"Default Title","offer_id":47063388520688,"sku":"9781541788237","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781541788237_p0.jpg?v=1769898881","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781541788237","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}