{"product_id":"9781543663686","title":"IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy","description":"\u003cp\u003e\u003cb\u003eGrab the top spot in your industry by seizing the power of IoT\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products \u003ci\u003edo\u003c\/i\u003e—and for anyone running a business today, \u003ci\u003eoutcomes are\u003c\/i\u003e the key.\u003c\/p\u003e\u003cp\u003eThe Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s where products become software. \u003ci\u003eIoT Inc.\u003c\/i\u003e explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust.\u003c\/p\u003e\u003cp\u003eFounder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade—far longer than the term has even existed.\u003c\/p\u003e\u003cp\u003eThis essential guide provides an in-depth look into IoT—how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy.\u003c\/p\u003e\u003cp\u003eIoT isn’t a new business trend. It’s \u003ci\u003e\u003cu\u003ethe\u003c\/u\u003e new way of business\u003c\/i\u003e. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you.\u003c\/p\u003e\u003cp\u003eThis is your playbook for transforming your company into a major player in the IoT Outcome economy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":47016757330160,"sku":"9781543663686","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781543663686_p0.jpg?v=1763748861","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781543663686","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}