{"product_id":"9781543674996","title":"Winning New Business for Dummies","description":"\u003cp\u003eWin more new business today \u003c\/p\u003e\u003cp\u003eNew business is the lifeblood of every company - and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the talk, and closing more deals in no time! \u003c\/p\u003e\u003cp\u003eInside.... \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eKnow your subject \u003c\/li\u003e\n\u003cli\u003eBe an active listener \u003c\/li\u003e\n\u003cli\u003eMake a great first impression \u003c\/li\u003e\n\u003cli\u003ePresent solutions \u003c\/li\u003e\n\u003cli\u003eStay on-brand and on-message \u003c\/li\u003e\n\u003cli\u003eProspect effectively \u003c\/li\u003e\n\u003cli\u003eOvercome objections \u003c\/li\u003e\n\u003cli\u003eStructure the deal \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":47016758739184,"sku":"9781543674996","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781543674996_p0.jpg?v=1763748952","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781543674996","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}