{"product_id":"9781543904499","title":"Partner-Proofing Your Partnership: Simple Steps for Successful Business Partnerships","description":"According to Harvard Business School professor, Noam Wasserman, 65% of startups fail as a direct result of cofounder conflict. That’s nearly 2\/3 of all startups!  Is your business exposed to failure due to cofounder\/partner conflict? Are you currently struggling to make a business partnership work? Are you thinking about joining up with a couple cofounders to launch a startup, but concerned about how to choose the right cofounders for you?  Whether you are about to launch a technology startup with four cofounders or you’ve been in business with one other co-owner for a decade, your future success is dependent on your ability to navigate the complex world of business relationships.  Harvard-educated business lawyer and entrepreneur, Brett Cenkus, draws on his 20+ years of business and legal experience, including his fair share of successful business partnerships and a couple failures that left scar tissue.  This book is your crash course in the practical implementation, management and maximization of business partnerships. In it, you will discover:  • Why business partnerships are critical for achieving outsized entrepreneurial success • The key characteristics of great business partnerships • How to select the right business partners (and avoid the wrong ones!) • What you can do today to be a better business partner • Key actions to ensure your business partnerships not only survive, but thrive • How to properly document business partnerships with founders’ agreements • What to do if things don’t go well with a business partnership, and much, much more!  Partner-Proofing Your Partnership is your handbook to cultivating successful business partnerships. If you like progressive solutions, self-empowerment and real-world applications, then you’ll love Brett Cenkus’ book on business partnerships.   Buy the book to take your first step toward wildly successful business partnerships!","brand":"BookBaby","offers":[{"title":"Default Title","offer_id":47128320901360,"sku":"9781543904499","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781543904499_p0.jpg?v=1763749996","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781543904499","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}