{"product_id":"9781543908329","title":"Find Your Unique Value Proposition, In Principle and Practice: To Dominate Your Real Estate Market","description":"\u003cp\u003eContents include: What is a Unique Value Proposition (UVP)? The Test for a UVP Why it is critical to have a UVP Allstar Value Propositions 12 ways to determine your UVP Workbooks to get your ideas into action An Overview of The Programs Love It or Leave It Guarantee: free (and then discounted) commissions for a Buyer who needs to turn around and sell their home, for up to 10 years. Homes For Heroes: a Program of giving, providing rebates for community workers, including: Police, Firefighters, Teachers, Healthcare Professionals, Military and Veterans. CPO: Certified Pre-Owned Program: Sellers get an Appraisal and an inspection upfront, and offer a home warranty to the Buyers. Listing Storyboard: a landing page for a listing that features a Walking-Tour Video, an interview with the Sellers, and comments from friends and family. It can also be utilized as a landing page for a geographic area, a restaurant or any other business. Walking-Tour Videos: producing videos that capture the lifestyle of the home; includes a Memories Video that captures your Seller’s memories of the home, for posterity. Coming Soon: a way of marketing listings before they are on the MLS, where permitted. Radio and Broadcast: a platform for sharing your real estate general knowledge. Priority Buyers and Sellers: Programs to help your Buyers and Sellers get organized, often before even meeting with them face-to-face. Sell For Free \/ Buy New: useful for Sellers of a home who are looking to purchase a new home with your preferred builders. Land Sales: a way of providing more marketing, should you decide to carry bare-land listings. Lease Option: methodology for making a lease option more palatable for all parties. Estate Planning: what to do in a sensitive environment, when a family death occurs, and more than one party may be involved in the sale of the property. Divorce: treating the parties involved with sensitivity, and applying a system to make sure that the sale is treated as fairly as possible. Mike Hicks’ - The Promise: wrapping up the Programs with a system of delivering on a promise to give first rate service, and receiving referrals based on your impeccable service. How The Book Is Organized Chapter 1: Finding Your Unique Value Proposition, helps you better understand the UVP concept by exploring and identifying what is unique about you - what you love to do, and what you are passionate about - and tying that into your real estate business. This is accomplished through a common theme in business relationships: developing a stronger sense of trust and deeper connections with your clients, based on shared values, backgrounds, and interests. ? Chapter 2: AllStarCertified’s UVP Programs address the process first, as a foundation for how you conduct your business. All Programs are fueled largely by ‘anticipatory intelligence’ - what we can do to help buyers and sellers enjoy the process more, and experience a better result - by anticipating stress points before they arrive, and derail your business relationship. Each Program addresses a customer issue I’ve experienced along the way. Chapter 3: About the Author - Where the Perspective Came From, shares more details about my life and work experiences, and insight into where many of my perspectives stemmed from. \u003cbr\u003eContents include:\u003cbr\u003e  \u003cbr\u003e What is a Unique Value Proposition (UVP)?\u003cbr\u003e The Test for a UVP\u003cbr\u003e Why it is critical to have a UVP\u003cbr\u003e Allstar Value Propositions\u003cbr\u003e 12 ways to determine your UVP\u003cbr\u003e Workbooks to get your ideas into action\u003cbr\u003e  \u003cbr\u003e  \u003cbr\u003e An Overview of The Programs\u003cbr\u003e  \u003cbr\u003e Love It or Leave It Guarantee: free (and then discounted) commissions for a Buyer who needs to turn around and sell their home, for up to 10 years.\u003cbr\u003e  \u003cbr\u003e Homes For Heroes: a Program of giving, providing rebates for community workers, including: Police, Firefighters, Teachers, Healthcare Professionals, Military and Veterans.\u003cbr\u003e CPO: Certified Pre-Owned Program: Sellers get an Appraisal and an inspection upfront, and offer a home warranty to the Buyers.\u003cbr\u003e  \u003cbr\u003e Listing Storyboard: a landing page for a listing that features a Walking-Tour Video, an interview with the Sellers, and comments from friends and family. It can also be utilized as a landing page for a geographic area, a restaurant or any other business.\u003cbr\u003e  \u003cbr\u003e Walking-Tour Videos: producing videos that capture the lifestyle of the home; includes a Memories Video that captures your Seller’s memories of the home, for posterity.\u003cbr\u003e  \u003cbr\u003e Coming Soon: a way of marketing listings before they are on the MLS, where permitted.\u003cbr\u003e Radio and Broadcast: a platform for sharing your real estate general knowledge.\u003cbr\u003e  \u003cbr\u003e Priority Buyers and Sellers: Programs to help your Buyers and Sellers get organized, often before even meeting with them face-to-face.\u003cbr\u003e  \u003cbr\u003e Sell For Free \/ Buy New: useful for Sellers of a home who are looking to purchase a new home with your preferred builders.\u003cbr\u003e  \u003cbr\u003e Land Sales: a way of providing more marketing, should you decide to carry bare-land listings.\u003cbr\u003e  \u003cbr\u003e Lease Option: methodology for making a lease option more palatable for all parties.\u003cbr\u003e  \u003cbr\u003e Estate Planning: what to do in a sensitive environment, when a family death occurs, and more than one party may be involved in the sale of the property.\u003cbr\u003e  \u003cbr\u003e Divorce: treating the parties involved with sensitivity, and applying a system to make sure that the sale is treated as fairly as possible.\u003cbr\u003e  \u003cbr\u003e Mike Hicks’ - The Promise: wrapping up the Programs with a system of delivering on a promise to give first rate service, and receiving referrals based on your impeccable service.\u003cbr\u003e  \u003cbr\u003e  \u003cbr\u003e How The Book Is Organized\u003cbr\u003e  \u003cbr\u003e Chapter 1: Finding Your Unique Value Proposition, helps you better understand the UVP concept by exploring and identifying what is unique about you - what you love to do, and what you are passionate about - and tying that into your real estate business. This is accomplished through a common theme in business relationships: developing a stronger sense of trust and deeper connections with your clients, based on shared values, backgrounds, and interests.\u003cbr\u003e ?\u003cbr\u003e Chapter 2: AllStarCertified’s UVP Programs address the process first, as a foundation for how you conduct your business. All Programs are fueled largely by ‘anticipatory intelligence’ - what we can do to help buyers and sellers enjoy the process more, and experience a better result  - by anticipating stress points before they arrive, and derail your business relationship. Each Program addresses a customer issue I’ve experienced along the way.\u003cbr\u003e  \u003cbr\u003e Chapter 3: About the Author - Where the Perspective Came From, shares more details about my life and work experiences, and insight into where many of my perspectives stemmed from.\u003cbr\u003e\u003c\/p\u003e","brand":"BookBaby","offers":[{"title":"Default Title","offer_id":47057715691760,"sku":"9781543908329","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781543908329_p0.jpg?v=1763784303","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781543908329","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}