{"product_id":"9781544517766","title":"Built to Fail: The Inside Story of Blockbuster's Inevitable Bust","description":"\u003cp\u003e\u003cstrong style=\"background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)\"\u003eHow does an iconic brand die?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor more than two decades, Blockbuster was America's favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every week, providing more data about movie audiences than anyone in history had ever owned.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf any company should have predicted the disruptive forces coming down the pike, it was Blockbuster. But as new threats emerged, none of its five CEOs had answers, and the company collapsed long before its time.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem style=\"background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)\"\u003eBuilt to Fail\u003c\/em\u003e tells the complete inside story of Blockbuster's meteoric rise and catastrophic fall. Beneath the surface of explosive growth lay a shaky foundation of financial difficulty, tunnel vision, and missed opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by \u003cstrong style=\"background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)\"\u003eAlan Payne\u003c\/strong\u003e, the man who built the longest-lasting Blockbuster franchise chain in the country, \u003cem style=\"background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)\"\u003eBuilt to Fail\u003c\/em\u003e is a cautionary tale for today's disruptive marketplace, explaining why Blockbuster was a broken company long before Netflix ever streamed a single movie.\u003c\/p\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":47918014497008,"sku":"9781544517766","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781544517766_p0.jpg?v=1763749703","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781544517766","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}