{"product_id":"9781550926019","title":"The Urban Farmer: Growing Food for Profit on Leased and Borrowed Land","description":"\u003cp\u003eThere are twenty million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Urban Farmer \u003c\/i\u003eis a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include:\u003c\/p\u003e\u003cp\u003e Low capital investment and overhead costs Reduced need for expensive infrastructure Easy access to markets\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGrowing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, \u003ci\u003eThe Urban Farmer \u003c\/i\u003eis your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCurtis Stone \u003c\/b\u003eis the owner\/operator of Green City Acres, a commercial urban farm growing vegetables for farmers markets, restaurants, and retail outlets. During his slower months, Curtis works as a public speaker, teacher, and consultant, sharing his story to inspire a new generation of farmers.\u003cbr\u003e\u003c\/p\u003e","brand":"New Society Publishers","offers":[{"title":"Default Title","offer_id":47176263467248,"sku":"9781550926019","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781550926019_p0.jpg?v=1763752300","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781550926019","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}