{"product_id":"9781551803944","title":"Marketing Your Product","description":"Street-smart planning guide\u003cp\u003eThis is a marketing book for the real world, not just the classroom. An informative guide that covers all the essentials, this newly updated and expanded edition demonstrates how to carve a niche for any product in today's competitive, fast-paced, and often fickle consumer environment. This long-trusted guide clearly explains common theories and provides step-by-step advice, using plenty of helpful worksheets. Now also includes a chapter on using the Internet as a marketing tool.  \u003c\/p\u003e","brand":"Self-Counsel Press, Inc.","offers":[{"title":"Default Title","offer_id":47059236913392,"sku":"9781551803944","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781551803944_p0.jpg?v=1763751457","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781551803944","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}