{"product_id":"9781551808178","title":"Start \u0026 Run a Retail Business","description":"Thirty-five years ago, opening and operating a retail business was a fairly straightforward process. But things have changed dramatically. \u003cbr\u003eOwner-operated retailers now face competition from category killers, \u003cbr\u003emultinational big-box retailers, and even \"stores\" that exist only on the Internet. Recognizing just how much the retail business has changed, authors Jim Dion and Ted Topping offer a different kind of how-to book, painting a clear picture of how an owner-operated retail business can thrive in today’s competitive marketplace. They even help you take the first concrete steps toward your dream–a bonus that has made this title a consistent seller. Start and Run a Retail Business is as much a valuable guide for owner-operated retailers working now as it is for people just starting out. With a practical and real world approach, the authors describe in detail the major aspects of running a profitable retail business. By examining retail from a customer's perspective—and focusing on the in-store experience—this book will help you meet the challenges of today?s retail world head on. Topics covered include: the basics of retail; merchandising; buying; human resources; sales management; technology; customer service and the in-store experience","brand":"Self-Counsel Press, Inc.","offers":[{"title":"Default Title","offer_id":47016893251824,"sku":"9781551808178","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781551808178_p0.jpg?v=1763753337","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781551808178","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}