{"product_id":"9781551808598","title":"Marketing Your Product","description":"Crack the code of successful product marketing! \u003cp\u003ePlan for business success\u003cbr\u003eGet updated information on the Internet\u003cbr\u003eDevelop the competitive edge\u003cbr\u003eUnderstand your customers\u003cbr\u003eMarketing is more than just advertising; it helps you decide if you are developing the right product for the right target market and using the right media and distribution methods.Marketing Your Product explains how a company can carve a niche for its product in today’s competitive consumer environment. It describes customer’s buying impulses, how products satisfy those impulses, how to inform customers about your product, and what it takes to get your products to consumers.\u003cbr\u003eThis book answers questions such as:\u003c\/p\u003e\u003cp\u003eWhat is marketing?\u003cbr\u003eHow do you plan a marketing strategy?\u003cbr\u003eHow do you do your own market research?\u003cbr\u003eWhich media should you use to market your product?\u003cbr\u003eWhy do people choose one product over another?\u003cbr\u003eHow do you price to sell?\u003cbr\u003eHow can you use the Internet to market your product?\u003cbr\u003eWhat should you know about global marketing?\u003cbr\u003eWhat legal considerations must you be aware of?\u003cbr\u003eThe CD-ROM contains more than two dozen forms to help you get started. All forms are provided in MS Word and PDF formats.\u003c\/p\u003e","brand":"Self-Counsel Press, Inc.","offers":[{"title":"Default Title","offer_id":47016831353072,"sku":"9781551808598","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781551808598_p0.jpg?v=1763753341","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781551808598","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}