{"product_id":"9781554902552","title":"The Death of WCW","description":"\u003cp\u003eWhat went wrong with WCW?\u003c\/p\u003e\u003cp\u003eIn 1997, World Championship Wrestling was on top. It was the number-one pro wrestling company in the world, and the highest-rated show on cable television. Each week, fans tuned in to \u003ccite\u003eMonday Nitro\u003c\/cite\u003e, flocked to sold-out arenas, and carried home truckloads of WCW merchandise. Sting, Bill Goldberg, and the New World Order were household names. Superstars like Dennis Rodman and KISS jumped on the WCW bandwagon. It seemed the company could do no wrong.\u003c\/p\u003e\u003cp\u003eBut by 2001, however, everything had bottomed out. The company — having lost a whopping 95% of its audience — was sold for next to nothing to Vince McMahon and World Wrestling Entertainment. WCW was laid to rest.\u003c\/p\u003e\u003cp\u003eHow could the company lose its audience so quickly? Who was responsible for shows so horrible that fans fled in horror? What the hell happened to cause the death of one of the largest wrestling companies in the world? \u003ccite\u003eThe Death of World Championship Wrestling\u003c\/cite\u003e is the first book to take readers through a detailed dissection of WCW’s downfall.\u003c\/p\u003e","brand":"ECW Press","offers":[{"title":"Default Title","offer_id":47132617244912,"sku":"9781554902552","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781554902552_p0.jpg?v=1763753859","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781554902552","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}