{"product_id":"9781555708894","title":"Marketing Your Library's Electronic Resources: A How-To-Do-It Manual","description":"Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including: \u003cbr\u003eFour complete programs from both public and academic libraries \u003cbr\u003eEasy-to-read style and step-by-step organization guide \u003cbr\u003eExamples of well executed plans and outcomes \u003cbr\u003eFront line librarians with limited marketing expertise can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.","brand":"ALA Editions","offers":[{"title":"Default Title","offer_id":49797751242992,"sku":"9781555708894","price":60.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781555708894","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}