{"product_id":"9781555708979","title":"Web Analytics Strategies for Information Professionals","description":"Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: \u003cbr\u003eEight examples of semi-custom and custom reporting \u003cbr\u003eFour case studies showing project-specific applications \u003cbr\u003eAdvice on how to use tools such as Percent Mobile and Google Analytics to complement one another","brand":"ALA Editions","offers":[{"title":"Default Title","offer_id":47017646031088,"sku":"9781555708979","price":70.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781555708979_p0.jpg?v=1763754843","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781555708979","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}