{"product_id":"9781555709129","title":"Beyond Book Sales : The Complete Guide to Raising Money for Your Library","description":"Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: \u003cbr\u003eThe gift pyramid model for developing the culture of giving that leads to big gifts \u003cbr\u003eOvercoming fears of sponsorship and embracing cause-related marketing \u003cbr\u003ePitching the appropriate charitable gift \u003cbr\u003eConfronting common fears of requesting major gifts \u003cbr\u003eThe pros and cons of membership programs","brand":"ALA Editions","offers":[{"title":"Default Title","offer_id":47017646096624,"sku":"9781555709129","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781555709129_p0.jpg?v=1763754849","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781555709129","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}