{"product_id":"9781555713607","title":"Customer Engineering: Cutting Edge Selling Strategies","description":"Customer Engineering teaches the author's groundbreaking six-step process for improving sales and becoming customer-focused. It successfully integrates sales and marketing strategies with engineering measurement principles to provide companies with maximum return on their efforts. Developed primarily for high-tech marketers or product managers.  ","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":49787079459056,"sku":"9781555713607","price":39.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781555713607","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}