{"product_id":"9781556529979","title":"Publishing for Profit: Successful Bottom-Line Management for Book Publishers","description":"\u003cp\u003eIn this revised and updated fourth edition of the industry bible Publishing for Profit, author Thomas Woll lays out a complete guide for navigating every aspect of the business, from editorial developments, production, marketing, and electronic publishing to operations, financial, and personnel management. This practical, comprehensive reference also includes:\u003c\/p\u003e\u003cp\u003eAn in-depth examination of digital business models, e-book, and print on demand (POD)\u003c\/p\u003e\u003cp\u003eStrategies for creating new revenue streams through online sales and marketing\u003c\/p\u003e\u003cp\u003eUpdated industry statistics and benchmark figures\u003c\/p\u003e\u003cp\u003eSample forms, charts, and contracts\u003c\/p\u003e\u003cp\u003ePublishing for Profit clearly outlines effective business strategies so publishing professionals new and old will be able to do what they do best-focus on producing quality books while maintaining a profitable, effective, and efficient enterprise.  \u003c\/p\u003e","brand":"Chicago Review Press, Incorporated","offers":[{"title":"Default Title","offer_id":47062154739952,"sku":"9781556529979","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781556529979_p0.jpg?v=1763755867","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781556529979","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}