{"product_id":"9781562862657","title":"Marketing Training Programs","description":"\u003cp\u003eThis issue adapts the analysis, design, development, implementation, and evaluation (ADDIE) template to marketing. It explains the six steps trainers need to successfully market their programs: conduct a needs and situation analysis, prepare a marketing strategy plan, design promotional material, produce the material, distribute material, and evaluate the effectiveness of the marketing.\u003c\/p\u003e","brand":"American Society for Training \u0026 Development","offers":[{"title":"Default Title","offer_id":47055512338672,"sku":"9781562862657","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781562862657_p0.jpg?v=1763789465","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781562862657","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}