{"product_id":"9781562868093","title":"Survey Basics: A Complete How-to Guide to Help You","description":"\u003cp\u003eLearning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, \u003cbr\u003e reliable data—but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia \u003cbr\u003e Phillips have written a new book on measurement with Bruce Aaron, Survey Basics: A Guide to Developing Surveys and Questionnaires.\u003c\/p\u003e\u003cp\u003eA must read if you need to develop effective, valid, and reliable surveys.\u003cbr\u003e Designed to be a quick, concise crash course on survey development:\u003c\/p\u003e\u003cp\u003e • Design the instrument so that people find it easy to respond to.\u003cbr\u003e • Ensure positive response rates.\u003cbr\u003e • Watch for types of errors that can creep into survey results.\u003cbr\u003e This book is a tool to help the L\u0026amp;D professional design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and includes a chapter describing approaches to displaying data and reporting results.\u003c\/p\u003e","brand":"American Society for Training \u0026 Development","offers":[{"title":"Default Title","offer_id":47017794502896,"sku":"9781562868093","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781562868093_p0.jpg?v=1763757465","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781562868093","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}