{"product_id":"9781562868109","title":"The Technology Change Book: Change the Way You Think About Technology Change","description":"\u003cp\u003eAs change goes, technology implementation is as big as it gets. \u003cbr\u003e Technology is a breathtaking investment. It often takes significant revenue and heck of a lot of work, devouring profitability, time, focus, and energy. Why do we do it? For the huge upsides: competitiveness, survival, domination, \u003cbr\u003e success. This book is for anyone whose neck is on the line to deliver.\u003c\/p\u003e\u003cp\u003eHow do you make sure you deliver? The key is to get people to use technology correctly. Technology is a tool. If you can’t harness the power of the people in your organization to use that tool correctly, you’ve lost. Authors \u003cbr\u003e Tricia Emerson and Mary Stewart, lifetime change professionals, posed a question to themselves and their colleagues: What do you wish you had known when you started your toughest technology project? The result is The \u003cbr\u003e Technology Change Book.\u003cbr\u003e The tools in this book will help you:\u003c\/p\u003e\u003cp\u003e• Build a case for change.\u003cbr\u003e • Learn how to build a change team and create a change plan.\u003cbr\u003e • Communicate effectively.\u003cbr\u003e • Measure behavior change and react appropriately.\u003c\/p\u003e","brand":"American Society for Training \u0026 Development","offers":[{"title":"Default Title","offer_id":47017908535536,"sku":"9781562868109","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781562868109_p0.jpg?v=1763786495","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781562868109","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}