{"product_id":"9781563476969","title":"The Rocket Company","description":"\u003cp\u003eThis richly illustrated book is a fictionalized account of the challenges faced by a group of seven investors and their engineering team in developing a low-cost, reusable, Earth-to-orbit launch vehicle. The marketing, regulatory, and technical problems are explored, making it an excellent and readable introduction to the technical aspects and challenges facing today's designers, entrepreneurs, regulators, legislators, and investors. The business model presented includes numerous timely scenarios and ideas. \u003c\/p\u003e\u003cp\u003eThe increased dedication by both private individuals and government institutions to solving the problem of low-cost, reusable launch vehicles makes this book necessary reading for all those involved in developing solutions. The Rocket Company provides a point of departure for building a consensus on how to take the process through to low cost access to orbit - and beyond.\u003c\/p\u003e","brand":"American Institute of Aeronautics \u0026 Astronautics","offers":[{"title":"Default Title","offer_id":47054241267952,"sku":"9781563476969","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781563476969_p0.jpg?v=1763786654","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781563476969","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}