{"product_id":"9781565114159","title":"The Innovator's Dilemma: When New Technologies Cause Great Firms to Fall","description":"\u003cp\u003eGreat companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-\"disruptive technologies\" that create the products and opportunities of the future.Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success.\u003c\/p\u003e","brand":"HighBridge Company","offers":[{"title":"Default Title","offer_id":47040711360752,"sku":"9781565114159","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781565114159_p0.jpg?v=1763787831","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781565114159","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}