{"product_id":"9781565844117","title":"Mclibel: Burger Culture on Trial","description":"\u003cp\u003e\u003ci\u003eMcLibel \u003c\/i\u003eis the unlikely but true story of how a pamphlet called “What’s Wrong with McDonald’s?” led to the longest trial in British history. In what has become front-page news around the globe, the trial pitted the multibillion dollar corporation against five members of London Greenpeace accused by McDonald’s of libel. Three activists capitulated and apologized; two persevered.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMcLibel\u003c\/i\u003e tells the story of the “McLibel Two” and the two-and-a-half-year trial in which the jeans–clad and impoverished defendants represented themselves against the best powdered-wig lawyers McDonald’s could buy.\u003c\/p\u003e\u003cp\u003eDoes the fast-food chain exploit children? Depress wages? Level South and Central American rain forests? Subject its cattle and chicken to mass slaughters? A final chapter explores these allegations and details the $98,000 verdict against the activists Morris and Steel, which is widely viewed as a moral victory for the defendants and a public relations fiasco for McDonald’s.\u003c\/p\u003e\u003cp\u003eEnvironmental reporter John Vidal covered all two and a half years of the trial. In the tradition of Michael Moore’s \u003ci\u003eRoger and Me\u003c\/i\u003e, he brings this David and Goliath story to life, shedding light on the corporate machinations of a secretive multinational company, the British legal system, and the implications for any individuals inclined to critique a $30-billion-a-year powerhouse.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"New Press, The","offers":[{"title":"Default Title","offer_id":47048669069552,"sku":"9781565844117","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781565844117_p0.jpg?v=1763767867","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781565844117","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}