{"product_id":"9781567935769","title":"Social Media in Healthcare : Connect, Communicate, Collaborate","description":"\u003cp\u003eThe growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. Is your organization participating in the conversations? This new book provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patients, physicians, staff, vendors, media, and the community at large. It describes the major social media applications and reviews their benefits, uses, limitations, risks, and costs. It also provides tips for creating a social media strategy based on your organization's specific needs and resources.\u003c\/p\u003e","brand":"Foundation of the Amer College","offers":[{"title":"Default Title","offer_id":47035905343728,"sku":"9781567935769","price":54.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781567935769_p0.jpg?v=1763765630","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781567935769","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}