{"product_id":"9781568987026","title":"Graphic Design: The New Basics","description":"\u003cp\u003eHow do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In \u003cb\u003eGraphic Design: The New Basics\u003c\/b\u003e, Ellen Lupton, best-selling author of such books as \u003cb\u003eThinking with Type\u003c\/b\u003e and \u003cb\u003eDesign It Yourself\u003c\/b\u003e, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. \u003c\/p\u003e\u003cp\u003eThrough visual demonstrations and concise commentary, \u003cb\u003eThe New Basics\u003c\/b\u003e shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. \u003cb\u003eThe New Basics\u003c\/b\u003e explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, \u003cb\u003eThe New Basics\u003c\/b\u003e is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.\u003c\/p\u003e","brand":"Princeton Architectural Press","offers":[{"title":"Default Title","offer_id":47055246295280,"sku":"9781568987026","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781568987026_p0.jpg?v=1763790334","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781568987026","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}