{"product_id":"9781571783387","title":"The Insanity of Advertising: Memoirs of a Mad Man","description":"\u003cbr\u003e\u003cb\u003e\u003ci\u003eMad Men\u003c\/i\u003e’s Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young \u0026amp; Rubicam, took over operations at Chiat\/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O’Neill. His client list reads like a who’s who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. \u003ci\u003eThe Insanity of Advertising\u003c\/i\u003e presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.\u003cbr\u003e","brand":"Council Oak Books","offers":[{"title":"Default Title","offer_id":47035911569648,"sku":"9781571783387","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781571783387_p0.jpg?v=1763795846","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781571783387","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}