{"product_id":"9781572031708","title":"Transformational Leadership in the New Age of Real Estate","description":"\u003cp\u003eAs we enter a \u003cb\u003eNew Age of Real Estate,\u003c\/b\u003e what can you do to ensure that your company is not just one of the survivors—but one that prospers under the new realities? More than ever, companies must respond to rapidly changing market conditions, competitive pressures, and shifting customer demands and expectations—to look ahead and put themselves in a position to seize the opportunities presented by the “new normal.” \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003eFuture success requires \u003cb\u003eTransformational Leadership,\u003c\/b\u003e which is the key to sustainability, productivity, profitability, and growth. It sets the tone, provides the vision, and brings out the best in people. During the next decade, individuals who have been asked to lead must not simply manage people or processes—they must be visionary and promote individual entrepreneurship. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003eThis publication not only lays out the likely future of real estate, it outlines important success factors needed for the decade ahead. In the \u003cb\u003eNew Age of Real Estate\u003c\/b\u003e your company must: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e• Foster an environment that rewards creativity and innovation\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e• Remain flexible, diverse, and responsive\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e• Create momentum, a sense of urgency, pride, and trust within the organization\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e• Attract the best talent and strategic partners\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e• Adopt and fully integrate technology throughout the organization\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e• Create a differentiating story, brand, and top-of-mind awareness\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e• Hardwire the voice of the customer into everything\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003eMost importantly, this publication provides a blueprint for developing the \u003cb\u003eTransformational Leadership\u003c\/b\u003e your company needs to survive. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Institute for Real Estate Management IRE","offers":[{"title":"Default Title","offer_id":47132893249776,"sku":"9781572031708","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781572031708_p0.jpg?v=1763794383","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781572031708","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}