{"product_id":"9781572735927","title":"Changing the Culture of College Drinking: A Socially Situated Health Communication Campaign","description":"Lederman and Stewart (The Center for Communication and Health Issues, Rutgers University) describe how they created a communication campaign designed to prevent dangerous drinking at their university campus, and give suggestions for implementing a similar campaign on other campuses. Their campaign, RU SURE, was named a model program in 2001 by the US Department of Education. The campaign combines social norms messages with interpersonally based experiential activities delivered by students to their peers. Annotation ©2004 Book News, Inc., Portland, OR  ","brand":"Hampton Press, Incorporated","offers":[{"title":"Default Title","offer_id":47053793984752,"sku":"9781572735927","price":69.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781572735927_p0.jpg?v=1763796391","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781572735927","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}