{"product_id":"9781572735965","title":"Evolution of Key Mass Communication Concepts: Honoring Jack M. McLeod","description":"On the occasion of McLeod's retirement from the U. of Wisconsin- Madison, Dunwoody and others at his campus and beyond pay tribute to his contributions to mass communication research. Contributors to ten chapters cite his innovative work on political socialization in a democracy, but also discuss alternatives to the McLeod approach. Douglas McLeod examines his father's broad influence through a citation analysis. Lastly, McLeod reflects on his early career, and such trends\/concepts as expanded media use and effects, the conditional nature of theories, and the local community as the unit of analysis. Annotation ©2004 Book News, Inc., Portland, OR  ","brand":"Hampton Press, Incorporated","offers":[{"title":"Default Title","offer_id":47060712456432,"sku":"9781572735965","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781572735965_p0.jpg?v=1763794938","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781572735965","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}