{"product_id":"9781573879002","title":"Business Cases for Info Pros: Here's Why, Here's How","description":"\u003cp\u003eAn inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDe Stricker discusses the psychology of decision making and demonstrates a logically sequenced progression for structuring a business case-from identifying the \"problem, need, or opportunity\" to proposing viable solutions and ensuring the presentation is delivered with impact. Her how-to advice is supported by case studies illustrating various approaches to creating successful business case documents.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Information Today, Inc.","offers":[{"title":"Default Title","offer_id":47157647409392,"sku":"9781573879002","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781573879002_p0.jpg?v=1763797016","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781573879002","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}