{"product_id":"9781573879194","title":"The Accidental Library Marketer","description":"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they’ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” that’s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.","brand":"Information Today, Inc.","offers":[{"title":"Default Title","offer_id":47172454547696,"sku":"9781573879194","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781573879194_p0.jpg?v=1763791989","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781573879194","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}