{"product_id":"9781575674971","title":"Many Colors: Cultural Intelligence for a Changing Church","description":"The United States is currently undergoing the most rapid demographic shift  in its history. By 2050, white Americans will no longer comprise a majority of the  population. Instead, they'll be the largest minority group in a country made up  entirely of minorities, followed by Hispanic Americans, African Americans, and Asian  Americans. Past shifts in America's demographics always reshaped the county's religious  landscape. This shift will be no different. Soong-Chan Rah's book is intended to  equip evangelicals for ministry and outreach in our changing nation. Borrowing from  the business concept of \"cultural intelligence,\" he explores how God's  people can become more multiculturally adept. From discussions about cultural and  racial histories, to reviews of case-study churches and Christian groups that are  succeeding in bridging ethnic divides, Rah provides a practical and hopeful guidebook  for Christians wanting to minister more effectively in diverse settings.\u003cbr\u003e\u003cbr\u003eWithout  guilt trips or browbeating, the book will spur individuals, churches, and parachurch  ministries toward more effectively bearing witness to the gospel of Jesus Christ,  the Good News for people of every racial and cultural background. Its message is  positive; its potential impact, transformative.","brand":"Moody Publishers","offers":[{"title":"Default Title","offer_id":47150133117168,"sku":"9781575674971","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781575674971_p0.jpg?v=1763783751","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781575674971","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}