{"product_id":"9781576752272","title":"Expect the Unexpected or You Won't Find It: A Creativity Tool Based on the Ancient Wisdom of Heraclitus","description":"\u003cp\u003eOpen your mind with the creative enigmas of Heraclitus. These innovation strategies—from \"You Can't Step in the Same River Twice\" to \"Dogs Bark at What They Don't Understand\"—are as relevant today as they were 2,500 years ago when this provocative Greek philosopher wrote them.\u003c\/p\u003e\u003cp\u003eRoger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including \"Appreciate Turbulence,\" \"Practice Forgetting,\" \"Ask a Fool,\" \"See the Obvious,\" \"Connect the Unconnected,\" \"Find a Pattern,\" \"Use What's Not There,\" and \"Reverse Assumptions.\"\u003c\/p\u003e\u003cp\u003eWhether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, \u003ci\u003eExpect the Unexpected or You Won't Find It\u003c\/i\u003e offers a welcome jolt to the imagination!\u003c\/p\u003e","brand":"Berrett-Koehler Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47055098609904,"sku":"9781576752272","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781576752272_p0.jpg?v=1763798389","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781576752272","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}