{"product_id":"9781576753705","title":"Future Hype: The Myths of Technology Change","description":"\u003cp\u003eEveryone knows that today’s rate of technological change is unprecedented. With technological breakthroughs from the Internet to cell phones to digital music and pictures, everyone knows that the social impact of technology has never been as profound.\u003c\/p\u003e\u003cp\u003eBut everyone is wrong. In fact, the pace of change \u003ci\u003eisn’t\u003c\/i\u003e notably faster than in times past and most “revolutionary” technologies are just refinements of past breakthroughs. Using dozens of entertaining examples, high-tech industry veteran Bob Seidensticker debunks nine technology myths, proving that: \u003c\/p\u003e\u003cp\u003eThe rate of change is \u003ci\u003enot\u003c\/i\u003e exponential (myth #1),\u003cbr\u003e Important new products don’t arrive any faster than they ever have (myth #3),\u003cbr\u003e The Internet doesn’t really change everything (myth #8), and much more.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFuture Hype\u003c\/i\u003e exposes the hidden costs of technology and will help both consumers and businesses take a shrewder position when the next 'essential' innovation is trotted out.\u003c\/p\u003e","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":47056653517040,"sku":"9781576753705","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781576753705_p0.jpg?v=1763778665","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781576753705","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}