{"product_id":"9781576876213","title":"leeclowsbeard","description":"For four decades, Lee Clow has created and shepherded the kind of  advertising ideas that move businesses and move us emotionally. He first  garnered global attention with what is still considered the greatest  Super Bowl commercial ever—Apple's \u003ci\u003e1984\u003c\/i\u003e. Working closely with  Steve Jobs, Lee Clow went on to create additional advertising for the  launches of the iPod, iTunes, iPhone, and most recently, the iPad, and  he coined the tag “Think Different.” Lee Clow was also instrumental in  creating Nissan's \"Enjoy the Ride\" slogan, and was behind creative work  for adidas, Nike, Reebok, Pedigree, and countless other multinational  brands. Due to his bottomless well of creative ideas and his radical  advertising philosophy, Lee Clow has become an icon within the  advertising industry and one of its most visible spokesmen. Yet, this  living legend has never assembled his wisdom, wit, and positions on  advertising, business, and life in a single place—until now. \u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003ci\u003eleeclowsbeard\u003c\/i\u003e\u003c\/b\u003e is the first compendium of the thinking that drives and has driven the  most influential creator in the advertising business. But \u003cb\u003e\u003ci\u003eleeclowsbeard\u003c\/i\u003e\u003c\/b\u003e is as shocking and captivating as Lee himself. For it is no mere  collection of quotes—it was written by Lee's iconic beard in the form of  Tweets. Yes, the wisdom of Lee Clow has actually been dispensed over  the last few years to followers of \u003cb\u003e@leeclowsbeard\u003c\/b\u003e on Twitter.  This printing, in book form, marks the first time all of Lee's beard’s  wisdom is available in one place. It's a must-read for anyone involved  in advertising, marketing, business at large, and creative fields of all  types.\u003cbr\u003e  \u003cbr\u003e A young writer named Jason Fox began channeling Lee in the form of tweets, emanating from the ad legend's beard. Day-by-day, \u003cb\u003e@leeclowsbeard\u003c\/b\u003e offered up 140-character sentences that inspired people to come up with  better ideas and offered suggestions on how to persuade clients on how  to buy these better notions. Today, \u003cb\u003e@leeclowsbeard\u003c\/b\u003e boasts over 20,000 followers. \u003cbr\u003e  \u003cbr\u003e \u003cb\u003e@leeclowsbeard\u003c\/b\u003e is at once a social media experiment and more importantly a timely and  timeless collection of brilliant and inspirational thoughts.\u003cbr\u003e","brand":"powerHouse Books","offers":[{"title":"Default Title","offer_id":47150134984944,"sku":"9781576876213","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781576876213_p0.jpg?v=1763793716","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781576876213","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}