{"product_id":"9781578512072","title":"Creativity, Inc.: Building an Inventive Organization","description":"\u003ccenter\u003eFostering Companywide Creativity\u003c\/center\u003e\u003cp\u003eInnovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways-such as a new idea altogether-innovations can catapult the inventing company years ahead of competitors.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThose kinds of innovations-from the wheel to the assembly line, from the pen to the PC-are born of \u003ci\u003ecreativity\u003c\/i\u003e. And many companies are allowing this critical wellspring to run dry. In \u003ci\u003eCreativity, Inc.\u003c\/i\u003e, Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe authors argue that sustained leadership comes from making creativity a broad, enterprise-wide capability that is \"on\" \u003ci\u003eall\u003c\/i\u003e the time-to fuel day-to-day innovative responses, to imagine multiple future possibilities, and to develop the foundation from which fundamental, purposeful innovations can be launched. Through vivid examples from a wide range of industries, they show how companies can rework organizational climate, structures, and procedures to build systemic creativity in individuals, in teams, and at the corporate level.\u003ci\u003e \u003ci\u003eThe book's creativity framework-designed to be customized to a company's unique needs-walks readers through four interacting dynamics that make up the creative process: motivation, curiosity and fear, the making and breaking of connections, and evaluation.\u003c\/i\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIndividuals will learn how to:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eReclaim their own creative wellspring \u003c\/li\u003e\n\u003cli\u003eExercise creativity in all aspects of their work \u003c\/li\u003e\n\u003cli\u003eStrengthen their ideas to address corporate response \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e Leaders of teams and organizations will learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuild a climate that supports constant creativity \u003c\/li\u003e\n\u003cli\u003eFuel daily creative response and long-term vision \u003c\/li\u003e\n\u003cli\u003eDevelop a ready foundation for transforming ideas into innovations \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e\u003cp\u003eMarrying practical strategies with theoretical research, \u003ci\u003eCreativity, Inc.\u003c\/i\u003e shows how entire organizations can embody and implement creativity and innovation.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJeff Mauzy\u003c\/b\u003e is a Consulting Manager and Richard Harriman is Managing Partner at Synectics, a pioneering consulting firm specializing in business creativity and innovation.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cb\u003eAbout the Author:\u003c\/b\u003e\u003cbr\u003e  \u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47049942434032,"sku":"9781578512072","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781578512072_p0.jpg?v=1763799528","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781578512072","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}