{"product_id":"9781578512386","title":"Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book)","description":" Through this collection of ten articles from \"Harvard Business Review, \" the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.  ","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47049942565104,"sku":"9781578512386","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781578512386_p0.jpg?v=1763797004","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781578512386","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}