{"product_id":"9781578517077","title":"Managing across Borders","description":"\u003cp\u003eWidely acclaimed for its perceptive insights into the management of companies operating in an international environment, \"Managing Across Borders\" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed.\"Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders.\" - \"The Financial Times\". \"A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets.\" - \"Management Today\". \"Managing Across Borders\" makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject.\" - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of \"Competitive Strategy\".\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47054117798128,"sku":"9781578517077","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781578517077_p0.jpg?v=1763799294","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781578517077","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}