{"product_id":"9781578518524","title":"The Innovator's Solution: Creating and Sustaining Successful Growth","description":"\u003cp\u003e\u003cb\u003eA seminal work by bestselling author Clayton M. Christensen.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn his international bestseller \u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In \u003ci\u003eThe Innovator’s Solution\u003c\/i\u003e, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.\u003c\/p\u003e\u003cp\u003eClay Christensen (author of the award-winning \u003ci\u003eHarvard Business Review\u003c\/i\u003e article, “How Will You Measure Your Life?”) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovation—and they show managers how to tailor their strategies to the changing circumstances of a dynamic world.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Innovator’s Solution\u003c\/i\u003e is an important addition to any innovation library.\u003c\/p\u003e\u003cp\u003ePublished by Harvard Business Review Press.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47063231135984,"sku":"9781578518524","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781578518524_p0.jpg?v=1763795461","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781578518524","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}