{"product_id":"9781578518715","title":"The Attention Economy: Understanding the New Currency of Business","description":"\u003cp\u003eIn today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it—both internally and out in the marketplace—they'll fall hopelessly behind.\u003c\/p\u003e\u003cp\u003eIn The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:\u003cbr\u003e1) measuring attention\u003cbr\u003e2) understanding the psychobiology of attention\u003cbr\u003e3) using attention technologies to structure and protect attention\u003cbr\u003e4) adapting lessons from traditional attention industries like advertising\u003c\/p\u003e\u003cp\u003eDrawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47049520382192,"sku":"9781578518715","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781578518715_p0.jpg?v=1763797878","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781578518715","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}