{"product_id":"9781579225469","title":"Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders","description":"\u003cp\u003eThis book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. \u003ci\u003ePitch Perfect\u003c\/i\u003e is a practical guide to communicating your knowledge and research to broader audiences. \u003c\/p\u003e\u003cp\u003eHow do you get yourself heard amid the volume of news and information in today’s 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.\u003c\/p\u003e\u003cp\u003eBill Tyson – who has been successfully advising scholars and academic leaders on media relations for over 30 years – shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. \u003c\/p\u003e\u003cp\u003eBill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.\u003c\/p\u003e\u003cp\u003eWhether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders’ requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice – complete with case studies – on how to communicate your message. \u003c\/p\u003e\u003cp\u003eAn appendix lists key media in North America, Australia, and the UK.\u003c\/p\u003e","brand":"Stylus Publishing","offers":[{"title":"Default Title","offer_id":47111911342320,"sku":"9781579225469","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781579225469_p0.jpg?v=1763797528","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781579225469","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}