{"product_id":"9781581159967","title":"The Complete Guide to Book Publicity: Second Edition","description":"Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough \"publicity toolbox\" of sample press kits.","brand":"Skyhorse Publishing","offers":[{"title":"Default Title","offer_id":47174443696368,"sku":"9781581159967","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781581159967_p0.jpg?v=1763802391","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781581159967","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}