{"product_id":"9781584281078","title":"The Art and Techniques of Business Portrait Photography","description":"\u003cp\u003ePhotographers wanting to create great business portraits must go beyond easily composed, well-lit \"mug shots\" created in the studio. This book focuses on maximizing the bottom line and improving creativity, giving business-portrait photographers an edge over the competition. An overview of the business skills needed to achieve success in this arena is provided, including finding a niche, pricing portraits, advertising, marketing, and finding an assistant. The professional techniques that are a prerequisite for top-quality photography are presented, including technical advice on exposure, metering, diffusing light, and selecting the necessary equipment. A thorough discussion of composition and lighting considerations is appended to each image, and ample, clearly drawn lighting diagrams are included throughout.\u003c\/p\u003e","brand":"Amherst Media, Incorporated","offers":[{"title":"Default Title","offer_id":47055175385328,"sku":"9781584281078","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781584281078_p0.jpg?v=1763800924","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781584281078","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}