{"product_id":"9781584283911","title":"Professional Marketing \u0026 Selling Techniques for Digital Wedding Photographers","description":"Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.\u003cbr\u003e","brand":"Amherst Media, Incorporated","offers":[{"title":"Default Title","offer_id":47129166708976,"sku":"9781584283911","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781584283911_p0.jpg?v=1763797067","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781584283911","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}