{"product_id":"9781584797111","title":"From B.A. to Payday: Launching Your Career After College","description":"\u003cp\u003eAs college graduates soon find out, the real world is tough. Sure, it was hard getting into the right school. But landing a good job is a lot harder. The number of new college grads now outnumbers available entry-level jobs by at least 25 percent. But that figure—sobering as it is—is deceptive, given that only a fraction of those jobs are career-worthy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSo how do you succeed in a marketplace that’s stacked against you? According to professional career counselors D. A. Hayden and Michael Wilder, you’ve got to approach the hunt for employment as if it were a marketing campaign. In other words, you’ve got to make yourself a brand—by creating a clear “story” for yourself, understanding your target audience, and developing an effective communications plan to deliver your message.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou’ve also got to avoid the pitfalls. Hayden and Wilder identify four personality traits that can doom first-time job seekers to failure. Then, through a trademark method they call Candidate Illumination, the authors prescribe cures for those “pathologies” and present savvy strategies for every step of the job-search process—from finding your focus, to composing a winning resume, to acing the interview. (Note to parents: This book may be the best gift you could give your graduating son or daughter.)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"ABRAMS","offers":[{"title":"Default Title","offer_id":47062940451056,"sku":"9781584797111","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781584797111_p0.jpg?v=1763797682","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781584797111","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}