{"product_id":"9781586488635","title":"Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs","description":"Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place.\u003cp\u003eIn this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.\u003c\/p\u003e","brand":"PublicAffairs","offers":[{"title":"Default Title","offer_id":47133064626416,"sku":"9781586488635","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781586488635_p0.jpg?v=1763805922","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781586488635","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}