{"product_id":"9781587058981","title":"Enterprise Web 2.0 Fundamentals","description":"\u003cp\u003eAn introduction to next-generation web technologies\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThis is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You’ll gain a clear understanding of what’s really new about Web 2.0 and what isn’t. Most important, you’ll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content \u003cbr\u003eaggregation, cloud computing, the Mobile Web, and much more. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThis is the only book on Web 2.0 that:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eCovers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals   \u003c\/li\u003e\n\u003cli\u003eProvides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0   \u003c\/li\u003e\n\u003cli\u003eIntroduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies   \u003c\/li\u003e\n\u003cli\u003eOffers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0   \u003c\/li\u003e\n\u003cli\u003ePreviews tomorrow’s emerging innovations—including “Web 3.0,” the Semantic Web   \u003c\/li\u003e\n\u003cli\u003eProvides up-to-date references, links, and pointers for exploring Web 2.0 first-hand\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eKrishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eSusan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eUnderstand Web 2.0’s foundational concepts and component technologies   \u003c\/li\u003e\n\u003cli\u003eDiscover today’s best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)   \u003c\/li\u003e\n\u003cli\u003eLeverage cloud computing, social networking, and user-generated content   \u003c\/li\u003e\n\u003cli\u003eUnderstand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work   \u003c\/li\u003e\n\u003cli\u003eGain insight into how Web 2.0 technologies are deployed \u003cbr\u003einside Cisco and their business value to employees, partners, and customers\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThis book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eCategory: General Networking\u003c\/p\u003e  \u003cp\u003eCovers: Web 2.0\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47137876279536,"sku":"9781587058981","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781587058981_p0.jpg?v=1763798929","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781587058981","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}