{"product_id":"9781587364952","title":"From Fargo To The World Of Brands","description":"\u003cp\u003eDavid Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands—with stops in marketing models, market research, advertising management, emotional advertising, and business strategy—and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan.\u003c\/p\u003e\u003cp\u003eThis warmhearted autobiography also describes Aaker's personal life—growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.\u003c\/p\u003e","brand":"Wheatmark","offers":[{"title":"Default Title","offer_id":49789570318576,"sku":"9781587364952","price":31.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781587364952","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}