{"product_id":"9781588168115","title":"Crafting a Business: Make Money Doing What You Love","description":"The bestselling book gets a new chapter—making it up-to-date for today’s crafting entrepreneur\u003cp\u003eIn these tough times, can crafters and other creative women turn their dream of a home-run business into reality? With a brand-new chapter addressing that very question, this revised edition of \u003ci\u003eCrafting a Business\u003c\/i\u003e remains the most relevant and inspirational resource for women who want the joy of doing creative work they love on a flexible schedule that fits their lifestyle.\u003c\/p\u003e\u003cp\u003eAt the heart of \u003ci\u003eCrafting a Business\u003c\/i\u003e are profiles of a wide-ranging group of innovative female entrepreneurs. Their varied experiences illustrate what one should (and shouldn’t) do: entrepreneurial basics are clearly presented with advice on creating a smart business plan, and information-filled sidebars give facts and figures on starting and running a company. A lengthy resource section provides additional invaluable information on new online venues for selling crafts; strategies and tactics for developing a business with minimal staff; and quick tips that will help foster community and build a customer base through social media.\u003c\/p\u003e\u003cp\u003eThe featured entrepreneurs include:\u003c\/p\u003e\u003cp\u003e- Amy Butler, owner of Amy Butler Design\u003c\/p\u003e\u003cp\u003e- Anna Corba, owner of Found Cat Studio (home accessories)\u003c\/p\u003e\u003cp\u003e- Michelle Joy, owner of Primrose, a floral design and vintage shop\u003c\/p\u003e\u003cp\u003e- Marilyn Lysohir, owner of Cowgirl Chocolates\u003c\/p\u003e\u003cp\u003e- Lisa Norris, owner of Made by One Girl (handmade books)\u003c\/p\u003e\u003cp\u003e- Kate Shifrin Style Consultants Inc., and Come Flea with Me\u003c\/p\u003e\u003cp\u003e- Jane Zaccaria, owner of Tiddlywinks and Scallywags, a child’s clothing store\u003c\/p\u003e\u003cp\u003e- And many more!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Hearst","offers":[{"title":"Default Title","offer_id":47062261596400,"sku":"9781588168115","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781588168115_p0.jpg?v=1763806713","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781588168115","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}