{"product_id":"9781588341464","title":"Satisfaction Guaranteed: The Making of the American Mass Market","description":"\u003cp\u003eThis sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A\u0026amp;P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.\u003c\/p\u003e","brand":"Smithsonian Institution Press","offers":[{"title":"Default Title","offer_id":47035205812464,"sku":"9781588341464","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781588341464_p0.jpg?v=1763800666","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781588341464","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}